I’m a digital media junkie living in San Diego’s Hillcrest neighborhood and enjoying all the wonderful things this city has to offer.
I grew up in Geneva, Illinois, a suburb far west outside of Chicago, and I attended college at Illinois State University. I graduated with a Masters in Professional Accountancy with a concentration on Management/Business Information Systems. I learned programming the same time I learned tax code.
After college I got quickly disillusioned with the accounting industry culture and started a music blog on the side hoping to make my pivot to digital media. On July 4th, 2004 following the recent news that my favorite band would be breaking up soon, I published the first post on LIVE music blog. I recruited other people. We started breaking stories about festival lineups.
The plan worked.
I got hired as an Ad Ops guy at FeedBurner, a publisher services company that sold to Google a year later for reportedly close to $100 million. I got all the startup training I ever could need and probably learned more in 15 months than I had in the previous 15 years of my life.
After my contract at Google ran out post acquisition, I served in a variety of Ad Ops roles at a variety of startups in the San Francisco Bay Area. I did a stint at Digg, BuzzLogic, Technorati Media, AllBusiness.com, ShareThis, and SheKnows Media. I’ve also done some Ad Ops consulting as well.
Right now I’m at Proper Media building a publisher services team dedicated to cutting edge ad demand technology known as header bidding and server-to-server bidding.