Last night was a tough night for me emotionally, but all of that needs to get ignored when you look down at your phone and you have a text message that simply says, "EARTHQUAKE!"
Turns out that there was a magnitude 5.6 earthquake last night in the Bay Area of California, and I found out immediately thanks to Rick's Twitter activity. A simple text message hits the web digest and all of Rick's friends to tell them that there was just an earthquake in California, and the broadcast hits them on the web, their IM client, or their cell phone. Others join in. Immediately you have a spot where people are making sure that others around them are notified. The network effect propagates, and soon everyone knows about it. Those not close to the event hope for continued updates from those surrounding the catastrophe, and luckily the updates keep flowing and everyone appears to be okay.
Phew. No major injuries or damage reported. Wow.
It'll be impressive to see how Twitter works to manage this aspect of their platform. There's so much real-world application to it, and given that they seem to be planning to keep their API open to allow developers to create custom applications that would feed updates to Twitter, I bet we see a lot of these type of broadcasts in the future from sources like the Seismology office or the Hurricane center or the National Weather Center. I'd view it as a need and hope that we see the development move in that direction.














