
As you may have guessed from all the photos recently and these couple posts, I just got back from a super long trip down in Austin, Texas for the annual SXSW Conference and Festival.
This was my first year down there and I'm not fully familiar with what to expect at these sort of things. I pictured myself in a large auditorium room with a group of people on Apple computers, all feverishly working on whatever project they typically work on, while a bunch of smart and geeky looking people stood at the front of the room and pointed at the projector screen showing something really cool that no one had ever seen or heard of before. You know -- tech stuff.
In all seriousness, though -- all I really knew was that I was asked to speak on a panel called Online Publishers & Ad Networks and that I had a week down in Austin after that to soak it all up...
From the panel schedule page...
The decision has been made to have ads on your site, but before you place any ads, what should you consider; selling your own ad space, being part of a small ad network or teaming up with a search engine. Find out what each has to offer while learning what to look for in an advertising partner.
Given the nature of the panel, I knew I had some good experience to draw on from working at FeedBurner and working on Live Music Blog. Further, I knew I needed to present some facts on FeedBurner's advertising for publishers offering, otherwise known as the FeedBurner Ad Network (FAN). I also knew that I had to be willing and able to respond to direct questions on how FAN differs from other ad platforms and which one is most beneficial to web publishers of a certain nature. Whoa.
The panel was set for 10am on Saturday, the first real day of the Interactive conference, so I'll admit that I was slightly nervous given the fact that this was the first panel I would be attending ever. I arrived at the Green Room the earliest of my group, so I got time to try to cool myself off and collect my thoughts. The panel consisted of myself representing FeedBurner, Cody Simms representing Yahoo, Larry Allen representing Tacoda, Pat McCarthy representing Right Media, and Jonathan Weber moderating and representing NewWest.net. We exchanged pleasantries and began a very vibrant discussion on how we each spend a lot of time at our company working to teach advertisers about this new medium -- and off to the panel we went...