From Clickz.com...
"Geffen Records is turning to RSS feeds, also known as Web feeds, to improve its online marketing and artist promotion efforts.
The record label, part of Vivendi's Universal Music Group, plans to unveil a redesigned Web site which will include FeedBurner-managed RSS feeds for more than 50 of its artists. All of the feeds will integrate with third-party sites like MySpace and iTunes using FeedBurner's FeedFlare service. Using the FeedFlare APIs (application programming interfaces), feeds will include direct links to rate albums at iTunes, join a band's group at MySpace, or explore related music at Pandora, for example."
Maybe I'm new to the whole API thing but it absolutely boggles my mind that FeedFlare and it's open API allows for anyone to create anything as an action on a feed item -- it's functionality is literally never-ending.
"Geffen also plans to advertise on the FeedBurner Ad Network to promote album launches, concert tours, and other promotions. The company is one of many content publishers turning to feeds to both distribute content and advertise that content to an attractive audience, Klau said. One example is motor oil company Castrol, which created a racing-themed podcast and advertised it on the FeedBurner Network."